ng Liyang Zhou (Bocconi University)'s Personal Website

Welcome to Liyang's website.

I am an Assistant Professor of Marketing at Bocconi University since 2024. My research focuses on sustainability-related consumer behavior, particularly on how environmental regulations, public events, and data-driven insights influence decision-making. I am also interested in exploring how high-profile actions and societal trends shape consumer attitudes toward sustainability and responsible consumption.

You can find my CV here.

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